The Re/Max real estate leasing, sales, and brokerage firm is one of the best known firms in the United States. The company is based in Denver, CO, has over 100,000 employees across the world, and has been an industry leader for over 40 years. While Re/Max is a leader in many major markets across the country, it has not been too competitive in New York City.
While Re/Max has not been too involved in the NYC real estate market over the past few years, it appears that the country is ready to invest more heavily in the city. Re/Max has recently stated that over the next few years it intends to open many small offices across the city and hire hundreds of new brokers and agents.
While Re/Max is used to dealing with a lot of competition in the markets that it does serve, the company will likely find that New York City apartments for rent is much different than most. While it is a very dynamic real estate market, it can also be very competitive. Re/Max will not only have to compete with the typical national companies, but they will have to deal with smaller boutique firms as well that focus solely on the city and already have a strong established reputation.
One of the bigger challengers for Re/Max is Town Residential, which is a boutique real estate company that has been in the city for close to ten years. Town Residential focuses on offering leasing, brokerage, and sales services to a variety of people, including individual buyers and larger corporate real estate developers. The company has a great track record when it comes to sales and has a strong reputation in the market.
Town Residential is also known for their significant market knowledge. The company does far more market research than other firms in the city and typically shares their knowledge with potential customers. The company also creates newsletters on a regular basis, which discuss recent trends in the market and what investors should expect to see in the near future. This newsletter is read by thousands or professionals across the city.