Alexandre Gama: Neogama and Beyond

Born in 1958, Alexandre Gama is a Brazilian advertising executive and creative entrepreneur based in Rio De Janeiro. His career in advertising began in 1982 when he worked as a copywriter, and since then he has gained extensive international experience running campaigns and developing brands. A trailblazer in his field, Alexandre Gama was the first Brazilian to run Bartle Bogle Hegarty, an international advertising agency.


Alexandre Gama founded the advertising agency Neogama in 1999 and serves as its CEO to this day. A highly successful firm, Neogama got off to a fast start and was honored with an award at the Cannes Festival in its first year of existence.

Other Activities

Outside of his work in the advertising industry, Alexandre Gama spends time working in the arts. He created VIOLAB, a project that promotes the best Brazilian acoustic guitar players, and his activities in the film industry include serving as a judge and panelist at several notable international film festivals. An artist himself, Alexandre Gama has exhibited his work at the Brazilian Art Museum. In short, he is a highly accomplished businessman with an aptitude for the arts, and he has been at the helm of many successful ventures.