Fabletics, Fashion Forward, Fitness Fabulous

Athleisure is a term you may have heard on your favorite reality tv show, or elsewhere. Not only is fitness wear all about functionality, it’s now also about comfort and style. Kate Hudson, the face of Fabletics, has not only become a designer for the athleisure line, she’s also a valued business partner. The company chose Hudson for her style and how well she’d mesh with the brand. She’s taken Fabletics to all new heights, going from a small brand to an over 250 million dollar a year company. The brand has also been endorsed by Demi Lovato, who’s turned her pop-princess attitude into fashionable athleisure. With such strong endorsements, it’s easy to see why Fabletics has taken off with such a bang.

 

Fabletics uses a unique marketing system to make it such a success. Providing a monthly subscription, customers receive a new athleisure piece each month, according to their taste, athletic goals, and lifestyle. Should the customer not want to keep the garment(s), they simply return them for credit towards the next month, a future purchase, or another garment.

 

Another unique factor is that Fabletics uses a “reverse showroom” technique to market its products. With this method, the customer is able to establish or preview a relationship with the company to see what it has to offer. From there, they can either handle any business they’d like at a retail location or online. Select pieces and bestsellers can be purchased or ordered at the retail store for pickup or delivery.

 

This method is used to compete with online giants such as Amazon. Since this company controls the majority of the apparel world, it’s necessary to be flexible. Fabletics took it a step further and made their products not only convenient and easy to order, but accessible in a pinch or on the go.

 

Fabletics not only includes those who are in shape but also other body types as well. Plus sizes, kids, sneakers, and even more dressy wear are available as well. The trend of athleisure is here to stay and has been duplicated by several others. Those who are interested in finding out more about Fabletics should go to https://www.fabletics.com/get-started and find out exactly what’s available based on their own personal taste. From there, you can join the many believers who are getting in shape in fashion with Fabletics.

Bumble Founder Whitney Wolfe Turns Down a $450M Buyout Deal

Bumble, a dating app founded in 2014 by Ms. Whitney Wolfe was created with the intent of placing the power back in women’s hands. Much like the other dating apps on the market, it requires uploading personal photos and swiping left or right. But on Bumble the women have the choice of initiating the conversation in the first 24 hours of mutually connecting, instead of awaiting the prospects to reach out. This breaks the stereotypical expectation of how people connect and interact in the dating world. “The current landscape of dating, all the expectation is on the man to make the first move and that’s broken.”(Wolfe, 2015) (Link to the video clip). Bumble even has a friend finding platform called BumbleBFF, designed for women to platonically meet new friends within the same application.

Now why did Whitney Wolfe turn down such a hefty deal totaling in $450M from MatchGroup who owns Tinder, Match.com and OKCupid?

Sources suggest that the offer simply undervalues the uniqueness of this company and the women-first direction it operates in. Other speculations point towards the fact that she doesn’t want a company she once sued to acquire her business. In 2014, Wolfe left Tinder, which she co-founded in 2012 because of alleged “sexual harassment” and “sex discrimination.” That same year she sued Tinder, Match.com and their parent company InterActive Corp (IAC) for those very claims.

The launch of Bumble was much more than just a success of a business venture, but also a statement against the systemic patriarchal cycle in the world of business. Women like Wolfe are inspiration for women suffering in silence in their workplace everyday, who are subject to all kind of work harassment and discrimination. Turning down this deal represents a stake in the worth of her business and the worth of her personal brand. We all know the power in money, so what a power move!

Learn More: www.businessinsider.com/bumble-dating-app-match-iac-tinder-buyout-2017-8