Desiree Perez resides as Roc Nation’s Chief Operating Officer. She is setting the industry on fire according to Billboards 2017 list-highlighting music industry movers and shakers. Roc Nation, headed by chart-topper and rapper Jay Z (aka Shawn Carter), is leading the music and entertainment space by leaps and bounds. Ms. Perez, known to her circle of influence as Dez Perez, is a long-term acquaintance to rapper and mogul Jay-Z. She has been giving ad hoc advice to him for over 22 years.
In 2009, Ms. Perez officially joined the Roc Nation corporation as COO. Her role there is all-encompassing, she is a wearer of many hats. She handles long-term marketing and promotion strategies for the company’s artists. Ms. Perez is a shrewd high-pressure negotiator. She was responsible for fostering astonishing deals like singer Rihanna’s Samsung promotion deal for the Anti Tour. This led to Rihanna’s rising stardom as an A-list performer. Superstar Beyonce Knowles also leaned on the infamous executive for careful guidance during her Formation Stadium Tour. Desiree Perez coordinated Jay-Z’s 4:44 marketing campaign and led it to success. The album went platinum prior to its official release date. The album joined the ranks as a nominee for the Grammys’ song and album of the year. The endeavor garnered 21% more profits than the artist’s prior top album Magna Carta Tour in 2013.
The illustrious businesswoman takes the entertainment world to new heights. She is at the top of her game at making all the right moves with key titans across the market. Desiree Perez continues to discover and ascertain winning transactions for the Roc Nation label. She is forward thinking and brings a new perspective to the business. Desiree Perez is making an indelible mark on the industry-her strategies are on fire!